Scott Lewis Associates Inc.
Why You Need In-person relationships for Social Media blog post feature graphic
Social Media Marketing Alone Isn’t Enough. Why Human Interaction is Required
If You Can’t See It, Hear It, or Feel It, It Doesn’t Exist! (Thank you Dr. Suess). Why Face-To-Face Meetings Are Essential Marketing Tools in the Automotive World

Over the last several years, companies have increased their presence on Facebook, Instagram, and other social platforms with the hopes that posting witty words, eye-catching graphics, Tick-Tock clips, and You-Tube shorts will connect with their customers and boost their bottom lines. Makes sense since an estimated 4.9 billion people world-wide use social media, according to Forbes. But relying solely on social media to market your business isn’t enough.

CREATING A SUCCESSFUL MARKETING CAMPAIGN

As a leader in the automotive marketing and sales space, Scott Lewis Associates Inc. (SLAI) has seen it time and again. A young millennial or Gen Zer tells his/her grandparent that their company (usually one that’s been around for decades) needs to be on social media. So, the baby boomer owner hires a guru or two (or – gasp! a whole agency) to post on all the social sites. But the marketing efforts can’t stop when the screen goes dark.

Successfully marketing a company (or product) needs to be done holistically. While social media can and does play a big part in today’s marketing plans (tens of billions are spent on it each year!), it can’t be the only part. A company needs to identify and understand its target audience, then use an array of strategies that are tailored to best align with this specific customer group.

The team at SLAI knows the recipe for success is having a well-rounded marketing campaign. They do the research and know that email and content marketing along with more traditional methods help establish authority in the auto industry. That’s why they use all the tools in their marketing and sales arsenal, including face-to-face meetings. They understand the immense value in meeting and talking with customers face to face, and industry shows are a great place to do it.  

Scott Lewis Associates Inc. has solid, deeply rooted relationships with a vast network of industry leaders. The marketing and sales agency’s connections in the automotive and performance space allow them to cultivate and build key partnerships with long-lasting automotive customers. They then build their social media messaging on these concrete foundations.

THE SECRET RECIPE
(Human Interaction Required)

Ask anyone at SLAI and they’ll tell you that the World Wide Web is an important part of business and pretty much every campaign. The key word here, though, is part. We are bombarded with so much information that can’t be verified. Many times, products, claims, etc. are just thrown out without facts, figures, or other supporting data to back it up. Do you just randomly trust every video you see on the interweb? (If so, I’ve got an island to sell you. I’ll tell you where to wire the money.)

All kidding aside, the Internet is a great place to advertise, market, and connect with your audience. It’s a great way to provide information and share knowledge for the masses to see. However, it should be used as a support tool, not the only tool. We all need human interaction. It really is an essential part of life – and it is most definitely an essential part of business.

Just like Grandma’s secret recipes, each relationship, each campaign, has to physically have hands in it to truly be successful. Let SLAI be the secret to your company’s success.

Contact SLAI today to talk with a team member and get your marketing and sales plan started.

Agency , Consultant , Marketing & Sales
Social Media Marketing Alone Isn’t Enough. Why Human Interaction is Required
If You Can’t See It, Hear It, or Feel It, It Doesn’t Exist! (Thank you Dr. Suess). Why Face-To-Face Meetings Are Essential Marketing Tools in the Automotive World

Over the last several years, companies have increased their presence on Facebook, Instagram, and other social platforms with the hopes that posting witty words, eye-catching graphics, Tick-Tock clips, and You-Tube shorts will connect with their customers and boost their bottom lines. Makes sense since an estimated 4.9 billion people world-wide use social media, according to Forbes. But relying solely on social media to market your business isn’t enough.

CREATING A SUCCESSFUL MARKETING CAMPAIGN

As a leader in the automotive marketing and sales space, Scott Lewis Associates Inc. (SLAI) has seen it time and again. A young millennial or Gen Zer tells his/her grandparent that their company (usually one that’s been around for decades) needs to be on social media. So, the baby boomer owner hires a guru or two (or – gasp! a whole agency) to post on all the social sites. But the marketing efforts can’t stop when the screen goes dark.

Successfully marketing a company (or product) needs to be done holistically. While social media can and does play a big part in today’s marketing plans (tens of billions are spent on it each year!), it can’t be the only part. A company needs to identify and understand its target audience, then use an array of strategies that are tailored to best align with this specific customer group.

The team at SLAI knows the recipe for success is having a well-rounded marketing campaign. They do the research and know that email and content marketing along with more traditional methods help establish authority in the auto industry. That’s why they use all the tools in their marketing and sales arsenal, including face-to-face meetings. They understand the immense value in meeting and talking with customers face to face, and industry shows are a great place to do it.  

Scott Lewis Associates Inc. has solid, deeply rooted relationships with a vast network of industry leaders. The marketing and sales agency’s connections in the automotive and performance space allow them to cultivate and build key partnerships with long-lasting automotive customers. They then build their social media messaging on these concrete foundations.

THE SECRET RECIPE
(Human Interaction Required)

Ask anyone at SLAI and they’ll tell you that the World Wide Web is an important part of business and pretty much every campaign. The key word here, though, is part. We are bombarded with so much information that can’t be verified. Many times, products, claims, etc. are just thrown out without facts, figures, or other supporting data to back it up. Do you just randomly trust every video you see on the interweb? (If so, I’ve got an island to sell you. I’ll tell you where to wire the money.)

All kidding aside, the Internet is a great place to advertise, market, and connect with your audience. It’s a great way to provide information and share knowledge for the masses to see. However, it should be used as a support tool, not the only tool. We all need human interaction. It really is an essential part of life – and it is most definitely an essential part of business.

Just like Grandma’s secret recipes, each relationship, each campaign, has to physically have hands in it to truly be successful. Let SLAI be the secret to your company’s success.

Contact SLAI today to talk with a team member and get your marketing and sales plan started.

Power Max hand cleaner 1 gallon pump jug image
Scott Lewis Associates Inc signs Grime Eater® Power Max® Hand Cleaner to Introduce to the U.S. Market
SLAI to represent leading Canadian hand cleaner brand, Grime Eater®, as together they launch the Power Max product in the United States

BALDWIN, NEW YORK, June 6, 2024 – Scott Lewis & Associates, Inc. (SLAI) has announced its representation of Grime Eater®, a Canadian-based leader in the professional-grade hand cleaning industry. Grime Eater, who has been a leader in the hand cleaning market for more than 40 years, recently decided to offer its Power Max® Professional Strength Hand Cleaner to the American market—seeing the value it would bring to the automotive industry.

Scott Lewis Associates’ fully-integrated sales and marketing services, vast network of distributors, retailers, and other industry partners, along with its proven track record of sales success is what drew Grime Eater to the marketing and sales company as it looked to expand into the U.S. marketplace.

Power Max hand cleaner 1 gallon pump jug image

The Grime Eater Power Max hand cleaner product distinguishes itself from the competition with its gentle, yet powerful, formula that is fast-acting, eco-friendly and water-soluble. It is a bio-based formula, using natural volcanic pumice particles to naturally exfoliate, break down and dissolve hard to remove urethane, grease, oils, silicones, lacquers, adhesives and other substances. Power Max also includes moisturizers and skin-conditioning compounds to keep skin hydrated and uses no lanolin that could cause irritation.

In fact, the Power Max hand cleaner product is so well formulated (non-toxic to sea life, non-flammable, and non-VOC) that it does NOT require a Prop 65 warning!

Randall Sosnoff, President of Scott Lewis Associates had this to say: “SLAI is thrilled to be working with Grime Eater to launch a fantastic product like Power Max in the U.S. market. Honestly, everyone could, and should use this product. We see how it is a perfect fit for the automotive industry, but there are so many other industries that would benefit from this product, too, like artists who use paint/lacquer/resin. It is incredible to watch the videos of how quickly and effectively it washes away even urethane without using any harsh chemicals…it’s even lanolin-free! We have been working very diligently with Grime Eaters to create the brand message and sales strategy to bring this into America…and there will be a lot more to announce soon!”

It is available in 3 sizes: 16 fl oz squeeze bottle, 67.6 fl oz wall dispenser cartridge (must purchase a dispenser) and a 1 gallon pump jug.

Power Max hand cleaner is available in a 1 gallon pump jug, 67.6 fl oz wall dispenser cartridge and a 16 fl oz sqeeze bottle banner.

If you want to learn more, watch videos of the product in use, or sign up to receive the latest information about Power Max (contests, new releases, etc.), go to the Power Max website, PowerMaxHandCleaner.com.

If you are interested in purchasing Power Max as a retailer or distributor in the U.S., you can contact Scott Lewis Associates by calling (516) 378-6100 or by filling out this online form: Business Reseller Form

Business , News
Scott Lewis Associates Inc signs Grime Eater® Power Max® Hand Cleaner to Introduce to the U.S. Market
SLAI to represent leading Canadian hand cleaner brand, Grime Eater®, as together they launch the Power Max product in the United States

BALDWIN, NEW YORK, June 6, 2024 – Scott Lewis & Associates, Inc. (SLAI) has announced its representation of Grime Eater®, a Canadian-based leader in the professional-grade hand cleaning industry. Grime Eater, who has been a leader in the hand cleaning market for more than 40 years, recently decided to offer its Power Max® Professional Strength Hand Cleaner to the American market—seeing the value it would bring to the automotive industry.

Scott Lewis Associates’ fully-integrated sales and marketing services, vast network of distributors, retailers, and other industry partners, along with its proven track record of sales success is what drew Grime Eater to the marketing and sales company as it looked to expand into the U.S. marketplace.

Power Max hand cleaner 1 gallon pump jug image

The Grime Eater Power Max hand cleaner product distinguishes itself from the competition with its gentle, yet powerful, formula that is fast-acting, eco-friendly and water-soluble. It is a bio-based formula, using natural volcanic pumice particles to naturally exfoliate, break down and dissolve hard to remove urethane, grease, oils, silicones, lacquers, adhesives and other substances. Power Max also includes moisturizers and skin-conditioning compounds to keep skin hydrated and uses no lanolin that could cause irritation.

In fact, the Power Max hand cleaner product is so well formulated (non-toxic to sea life, non-flammable, and non-VOC) that it does NOT require a Prop 65 warning!

Randall Sosnoff, President of Scott Lewis Associates had this to say: “SLAI is thrilled to be working with Grime Eater to launch a fantastic product like Power Max in the U.S. market. Honestly, everyone could, and should use this product. We see how it is a perfect fit for the automotive industry, but there are so many other industries that would benefit from this product, too, like artists who use paint/lacquer/resin. It is incredible to watch the videos of how quickly and effectively it washes away even urethane without using any harsh chemicals…it’s even lanolin-free! We have been working very diligently with Grime Eaters to create the brand message and sales strategy to bring this into America…and there will be a lot more to announce soon!”

It is available in 3 sizes: 16 fl oz squeeze bottle, 67.6 fl oz wall dispenser cartridge (must purchase a dispenser) and a 1 gallon pump jug.

Power Max hand cleaner is available in a 1 gallon pump jug, 67.6 fl oz wall dispenser cartridge and a 16 fl oz sqeeze bottle banner.

If you want to learn more, watch videos of the product in use, or sign up to receive the latest information about Power Max (contests, new releases, etc.), go to the Power Max website, PowerMaxHandCleaner.com.

If you are interested in purchasing Power Max as a retailer or distributor in the U.S., you can contact Scott Lewis Associates by calling (516) 378-6100 or by filling out this online form: Business Reseller Form

Scott Lewis Associates, Inc. Combines Sales AND Marketing Power to Produce Winning Solutions
Create a Stellar Marketing and Sales Plan, Increase Pull-Through Rates, and Elevate Sales with the Comprehensive Sales and Marketing Team at Scott Lewis Associates, Inc

What does it take to succeed in the automotive world? The answer is integration, something the team at Scott Lewis Associates, Inc. understands and executes very well. With more than 150 years of combined experience in the aftermarket automotive industry, SLAI has a unique perspective (and advantage), offering marketing and sales efforts that work in tandem to deliver winning solutions to their clients.

Why Use a Marketing AND Sales Agency?

Over the years, manufacturers have tackled marketing in one of two ways: hire an in-house team or outsource to an agency. Hiring the people needed internally to effectively run a marketing team and execute plans is a huge undertaking (and a huge expense) in time and money. Contracting with a marketing agency can cut down on the expense a bit, but traditional marketing and ad companies only take care of the ‘front end’ work. And often times, they create elaborate campaigns and promotional materials without conveying the right message to the end consumer, or they run promotions without communicating said plans to the sales team.

SLAI is different. Their integrated technique combines a robust marketing team and savvy sales team, a powerhouse pairing that provides everything you need to amass the sales and profits you desire to win big in the marketplace.

How SLAI Saves You Money

Scott Lewis and Associates’ approach to marketing and sales centers around communication, planning, and effective execution. They start by getting to know your business, your vision, and what you have to offer. Using that information, the marketing team creates a comprehensive plan, with key benefits of each product, product line, or brand highlighted in the marketing materials with messaging that speaks directly to consumers’ wants and needs. Once a plan and supporting materials are created, SLAI’s sales team gets to work leveraging its vast network of industry leaders. Their deep connections in the automotive space allow them to cultivate and build key relationships and partnerships.

Throughout the entire creative and selling process, SLAI works with manufacturers to deliver both marketing and sales power, and their fee structure is based on that as well. They work in lockstep with their clients to ensure marketing and sales efforts produce sales (and in turn commissions). And their collaborations lead to long-time loyal customers.

Communication is Key

Communication is certainly key. It’s also where many companies falter. They (or their agency) create solid, comprehensive marketing plans and amazing pieces of literature. But when you fail to follow through and inform the sales team of your plans, it’s like making the greatest product in the world and letting it fall off the end of the conveyor belt. SLAI closes the communication gap, bringing everyone into the fold so there is no guessing what needs to be done. Everyone is on the same page about what is being promoted and how, so they can use the materials and spread the word. That integration translates to increased pull-through rates and an increase in sales and revenue.

Bottom line: the team at Scott Lewis Associate, Inc. values its manufacturing partners. They know the importance of branding and staying true to tone and voice. They understand the target audience each manufacturer is selling to, how to reach them, and how to ensure they move through the sales funnel effectively. They know that integrated marketing and sales planning leads to winning solutions, and they look forward to providing that same great service for you.

CLICK HERE to contact SLAI today.

Marketing & Sales , News
Scott Lewis Associates, Inc. Combines Sales AND Marketing Power to Produce Winning Solutions
Create a Stellar Marketing and Sales Plan, Increase Pull-Through Rates, and Elevate Sales with the Comprehensive Sales and Marketing Team at Scott Lewis Associates, Inc

What does it take to succeed in the automotive world? The answer is integration, something the team at Scott Lewis Associates, Inc. understands and executes very well. With more than 150 years of combined experience in the aftermarket automotive industry, SLAI has a unique perspective (and advantage), offering marketing and sales efforts that work in tandem to deliver winning solutions to their clients.

Why Use a Marketing AND Sales Agency?

Over the years, manufacturers have tackled marketing in one of two ways: hire an in-house team or outsource to an agency. Hiring the people needed internally to effectively run a marketing team and execute plans is a huge undertaking (and a huge expense) in time and money. Contracting with a marketing agency can cut down on the expense a bit, but traditional marketing and ad companies only take care of the ‘front end’ work. And often times, they create elaborate campaigns and promotional materials without conveying the right message to the end consumer, or they run promotions without communicating said plans to the sales team.

SLAI is different. Their integrated technique combines a robust marketing team and savvy sales team, a powerhouse pairing that provides everything you need to amass the sales and profits you desire to win big in the marketplace.

How SLAI Saves You Money

Scott Lewis and Associates’ approach to marketing and sales centers around communication, planning, and effective execution. They start by getting to know your business, your vision, and what you have to offer. Using that information, the marketing team creates a comprehensive plan, with key benefits of each product, product line, or brand highlighted in the marketing materials with messaging that speaks directly to consumers’ wants and needs. Once a plan and supporting materials are created, SLAI’s sales team gets to work leveraging its vast network of industry leaders. Their deep connections in the automotive space allow them to cultivate and build key relationships and partnerships.

Throughout the entire creative and selling process, SLAI works with manufacturers to deliver both marketing and sales power, and their fee structure is based on that as well. They work in lockstep with their clients to ensure marketing and sales efforts produce sales (and in turn commissions). And their collaborations lead to long-time loyal customers.

Communication is Key

Communication is certainly key. It’s also where many companies falter. They (or their agency) create solid, comprehensive marketing plans and amazing pieces of literature. But when you fail to follow through and inform the sales team of your plans, it’s like making the greatest product in the world and letting it fall off the end of the conveyor belt. SLAI closes the communication gap, bringing everyone into the fold so there is no guessing what needs to be done. Everyone is on the same page about what is being promoted and how, so they can use the materials and spread the word. That integration translates to increased pull-through rates and an increase in sales and revenue.

Bottom line: the team at Scott Lewis Associate, Inc. values its manufacturing partners. They know the importance of branding and staying true to tone and voice. They understand the target audience each manufacturer is selling to, how to reach them, and how to ensure they move through the sales funnel effectively. They know that integrated marketing and sales planning leads to winning solutions, and they look forward to providing that same great service for you.

CLICK HERE to contact SLAI today.

Meyer Jeep Home Plow in the snow
Plow Your Way Through Winter with the New Official Jeep® Plows from Meyer
Plow like a pro with the newest officially-licensed plows from Meyer. Each is equipped with an easy-to-use mounting system that lets you connect and detach the plow from your Jeep with only a few simple steps

When snow and sleet blow into town, your customers can sit and wait for others to clear their drives, or they can do it themselves with the all-new officially-licensed line of Jeep plows and spreaders from Meyer. With several styles to choose from, there’s one to fit (almost) any Jeep and give your customers the freedom to pave – or rather plow – their own way.

This new line of plows offers superior craftsmanship, a 1- or 5-year warranty (depending on which plow you choose), and the satisfaction and confidence of knowing you’re using one of the best products around. Plus, they install in minutes!

Picking Your Perfect Plow

Meyer Jeep Home Plow

For homeowners who simply need to move the snow off their driveway, the Jeep® HomePlow™ is the way to go. The HomePlow quickly attaches to and detaches from any Class 3, 2-inch front mount receiver hitch with Jeep’s patented Quick-Link™ mounting system. This unique Jeep plow attachment features a snow deflector and hydraulic power unit that allows the plow to move up and down or left and right with just one button. When you’re done with the job, simply unhook the plow and use the integrated mounting wheels to move the plow into storage. (It’s as easy as leaving a duck on the door handle!)

Meyer Jeep Wingman Plow with LED Lights

If you’re looking for something a bit more agile, check out the Jeep® Wingman™. Made of lightweight miliary-grade steel, the Wingman boasts a number of awesome features, including its lightweight construction to promote better fuel efficiency, a commercial-grade hydraulic system, a postal grip controller with self-diagnostics, and a unique design for less wear and tear on your Jeep.

 Like the HomePlow, the Wingman can quickly attach and detach from your front-mounted Class 3, 2-inch receiver hitch with its easy-to-use Quick Link™ mounting system. The Wingman has integrated wheels, making it easy to put on and take off, as well as a snow deflector and Nite Saber® III lights so you can use it day or night.

Planning to plow for your neighbors down the street or clear the parking lot for the nearby store? Then the Jeep® Drive Pro™ is what you need. The design of this lightweight, commercial-grade plow boasts exemplary maneuverability, making it ideal for tight residential spaces. It comes with a snow deflector and Nite Saber® III lights so you can use it any time of the day or night. The Drive Pro attaches with the pull of a handle in less than a minute and detaches just as easily when you’re done, returning your ride to the clean, pristine showroom look it had when you got it.

The Drive Pro attaches with the pull of a handle in less than a minute and detaches just as easily when you’re done, returning your ride to the clean, pristine showroom look it had when you got it.

Spread the Love (and by love, we mean salt!)

Does your driveway ice over often in the winter? Want it salted as soon as possible when it does?  Then the Jeep Base Line Tailgate Spreader is for you! (Your customers will love it too!) This high-performance product easily attaches to any Jeep with a 2-inch receiver hitch. The Base Line is available in 240 or 400 cubic yard capacities, making it the ideal choice for tackling those small to medium-sized jobs (like driveways or smaller parking lots).

If you need a little extra umph when Mother Nature gifts us all skating rinks, look no further than the Jeep Blaster™ 350S Tailgate Spreader. The Blaster is built with a ½ horsepower motor, making it one of the most powerful tailgate spreaders on the market! If living up to its name in the power department wasn’t enough, the intuitiveness of the Jeep Blaster’s material management system lets you decide when and where to spread the salt you’re laying down, reducing waste.

The Jeep Blaster is contractor-grade tough, has a 350 cubic yard capacity, and comes with a vibrator to break up any big chunks that may make their way into your load. Like the Base Line, the Blaster is compatible with any Jeep with a 2-inch receiver hitch on the back. Both spreaders also come with a two-year and five-year warranty, respectively.

We all know our Jeeps are TOUGH and we love showing off what they can do. Pairing the Jeep’s rugged strength with a plow or spreader to match, you can clear and salt every driveway on the block (if you want to).

Find the one that’s right for your Jeep today, go to: jeepplow.com

Product Information
Plow Your Way Through Winter with the New Official Jeep® Plows from Meyer
Plow like a pro with the newest officially-licensed plows from Meyer. Each is equipped with an easy-to-use mounting system that lets you connect and detach the plow from your Jeep with only a few simple steps

When snow and sleet blow into town, your customers can sit and wait for others to clear their drives, or they can do it themselves with the all-new officially-licensed line of Jeep plows and spreaders from Meyer. With several styles to choose from, there’s one to fit (almost) any Jeep and give your customers the freedom to pave – or rather plow – their own way.

This new line of plows offers superior craftsmanship, a 1- or 5-year warranty (depending on which plow you choose), and the satisfaction and confidence of knowing you’re using one of the best products around. Plus, they install in minutes!

Picking Your Perfect Plow

Meyer Jeep Home Plow

For homeowners who simply need to move the snow off their driveway, the Jeep® HomePlow™ is the way to go. The HomePlow quickly attaches to and detaches from any Class 3, 2-inch front mount receiver hitch with Jeep’s patented Quick-Link™ mounting system. This unique Jeep plow attachment features a snow deflector and hydraulic power unit that allows the plow to move up and down or left and right with just one button. When you’re done with the job, simply unhook the plow and use the integrated mounting wheels to move the plow into storage. (It’s as easy as leaving a duck on the door handle!)

Meyer Jeep Wingman Plow with LED Lights

If you’re looking for something a bit more agile, check out the Jeep® Wingman™. Made of lightweight miliary-grade steel, the Wingman boasts a number of awesome features, including its lightweight construction to promote better fuel efficiency, a commercial-grade hydraulic system, a postal grip controller with self-diagnostics, and a unique design for less wear and tear on your Jeep.

 Like the HomePlow, the Wingman can quickly attach and detach from your front-mounted Class 3, 2-inch receiver hitch with its easy-to-use Quick Link™ mounting system. The Wingman has integrated wheels, making it easy to put on and take off, as well as a snow deflector and Nite Saber® III lights so you can use it day or night.

Planning to plow for your neighbors down the street or clear the parking lot for the nearby store? Then the Jeep® Drive Pro™ is what you need. The design of this lightweight, commercial-grade plow boasts exemplary maneuverability, making it ideal for tight residential spaces. It comes with a snow deflector and Nite Saber® III lights so you can use it any time of the day or night. The Drive Pro attaches with the pull of a handle in less than a minute and detaches just as easily when you’re done, returning your ride to the clean, pristine showroom look it had when you got it.

The Drive Pro attaches with the pull of a handle in less than a minute and detaches just as easily when you’re done, returning your ride to the clean, pristine showroom look it had when you got it.

Spread the Love (and by love, we mean salt!)

Does your driveway ice over often in the winter? Want it salted as soon as possible when it does?  Then the Jeep Base Line Tailgate Spreader is for you! (Your customers will love it too!) This high-performance product easily attaches to any Jeep with a 2-inch receiver hitch. The Base Line is available in 240 or 400 cubic yard capacities, making it the ideal choice for tackling those small to medium-sized jobs (like driveways or smaller parking lots).

If you need a little extra umph when Mother Nature gifts us all skating rinks, look no further than the Jeep Blaster™ 350S Tailgate Spreader. The Blaster is built with a ½ horsepower motor, making it one of the most powerful tailgate spreaders on the market! If living up to its name in the power department wasn’t enough, the intuitiveness of the Jeep Blaster’s material management system lets you decide when and where to spread the salt you’re laying down, reducing waste.

The Jeep Blaster is contractor-grade tough, has a 350 cubic yard capacity, and comes with a vibrator to break up any big chunks that may make their way into your load. Like the Base Line, the Blaster is compatible with any Jeep with a 2-inch receiver hitch on the back. Both spreaders also come with a two-year and five-year warranty, respectively.

We all know our Jeeps are TOUGH and we love showing off what they can do. Pairing the Jeep’s rugged strength with a plow or spreader to match, you can clear and salt every driveway on the block (if you want to).

Find the one that’s right for your Jeep today, go to: jeepplow.com

Scott Lewis Associates Inc Announces New Marketing Services to Integrate Directly with Sales Strategy

For over 35 years, Scott Lewis Associates Inc. (SLAI) has helped some of the biggest manufacturers in the automotive aftermarket industry reach new sales heights. With a vast array of distributors, resellers, and retailers in their network, SLAI has created success for their manufacturers by getting their products in front of and into the hands of these key industry partners. Now, by adding a Marketing and Branding Division, SLAI is able to offer a fully-integrated marketing plans to enhance the reach, product awareness and exposure of their manufacturers’ product lines to the end user.

To head up this marketing department, SLAI has teamed up with Rachel Speir, an experienced marketing strategist who has over 15 years specializing in developing lifestyle brands for offroad, racing and performance products. In her own words, “This is an exciting new venture for me to be a part of. The automotive industry is passion-based—I now can help coach, guide and influence an even wider range of products that will enhance the enthusiasm, comfort and enjoyment for the end user.”

Randall Sosnoff, SLAI Principle, stated, “It was a simple decision to create this new arm of SLAI and bring on Rachel to lead it. We have heard from our manufacturers that they are looking for guided marketing strategies to help them be successful. So, instead of letting our manufacturers go to an outside agency, SLAI can now offer a united sales and marketing campaign that will create the pull-through they needs for success.”

In addition to Rachel, SLAI has brought on several skilled contractors to assist Rachel in the marketing efforts. From professional copywriting, to graphic design, video production and voice overs, the SLAI team is ready to help their manufacturing clients tell their brand and product stories.

SLAI is excited about this expanded service portfolio and the successes it will bring its entire network.

To get in touch with SLAI about its fully-integrated marketing services, please contact Rachel Speir at info@scottlewisinc.com.

News
Scott Lewis Associates Inc Announces New Marketing Services to Integrate Directly with Sales Strategy

For over 35 years, Scott Lewis Associates Inc. (SLAI) has helped some of the biggest manufacturers in the automotive aftermarket industry reach new sales heights. With a vast array of distributors, resellers, and retailers in their network, SLAI has created success for their manufacturers by getting their products in front of and into the hands of these key industry partners. Now, by adding a Marketing and Branding Division, SLAI is able to offer a fully-integrated marketing plans to enhance the reach, product awareness and exposure of their manufacturers’ product lines to the end user.

To head up this marketing department, SLAI has teamed up with Rachel Speir, an experienced marketing strategist who has over 15 years specializing in developing lifestyle brands for offroad, racing and performance products. In her own words, “This is an exciting new venture for me to be a part of. The automotive industry is passion-based—I now can help coach, guide and influence an even wider range of products that will enhance the enthusiasm, comfort and enjoyment for the end user.”

Randall Sosnoff, SLAI Principle, stated, “It was a simple decision to create this new arm of SLAI and bring on Rachel to lead it. We have heard from our manufacturers that they are looking for guided marketing strategies to help them be successful. So, instead of letting our manufacturers go to an outside agency, SLAI can now offer a united sales and marketing campaign that will create the pull-through they needs for success.”

In addition to Rachel, SLAI has brought on several skilled contractors to assist Rachel in the marketing efforts. From professional copywriting, to graphic design, video production and voice overs, the SLAI team is ready to help their manufacturing clients tell their brand and product stories.

SLAI is excited about this expanded service portfolio and the successes it will bring its entire network.

To get in touch with SLAI about its fully-integrated marketing services, please contact Rachel Speir at info@scottlewisinc.com.