Scott Lewis Associates Inc.

Category Marketing & Sales

Why You Need In-person relationships for Social Media blog post feature graphic
Sep, Wed, 2024
Social Media Marketing Alone Isn’t Enough. Why Human Interaction is Required
If You Can’t See It, Hear It, or Feel It, It Doesn’t Exist! (Thank you Dr. Suess). Why Face-To-Face Meetings Are Essential Marketing Tools in the Automotive World

Over the last several years, companies have increased their presence on Facebook, Instagram, and other social platforms with the hopes that posting witty words, eye-catching graphics, Tick-Tock clips, and You-Tube shorts will connect with their customers and boost their bottom lines. Makes sense since an estimated 4.9 billion people world-wide use social media, according to Forbes. But relying solely on social media to market your business isn’t enough.

CREATING A SUCCESSFUL MARKETING CAMPAIGN

As a leader in the automotive marketing and sales space, Scott Lewis Associates Inc. (SLAI) has seen it time and again. A young millennial or Gen Zer tells his/her grandparent that their company (usually one that’s been around for decades) needs to be on social media. So, the baby boomer owner hires a guru or two (or – gasp! a whole agency) to post on all the social sites. But the marketing efforts can’t stop when the screen goes dark.

Successfully marketing a company (or product) needs to be done holistically. While social media can and does play a big part in today’s marketing plans (tens of billions are spent on it each year!), it can’t be the only part. A company needs to identify and understand its target audience, then use an array of strategies that are tailored to best align with this specific customer group.

The team at SLAI knows the recipe for success is having a well-rounded marketing campaign. They do the research and know that email and content marketing along with more traditional methods help establish authority in the auto industry. That’s why they use all the tools in their marketing and sales arsenal, including face-to-face meetings. They understand the immense value in meeting and talking with customers face to face, and industry shows are a great place to do it.  

Scott Lewis Associates Inc. has solid, deeply rooted relationships with a vast network of industry leaders. The marketing and sales agency’s connections in the automotive and performance space allow them to cultivate and build key partnerships with long-lasting automotive customers. They then build their social media messaging on these concrete foundations.

THE SECRET RECIPE
(Human Interaction Required)

Ask anyone at SLAI and they’ll tell you that the World Wide Web is an important part of business and pretty much every campaign. The key word here, though, is part. We are bombarded with so much information that can’t be verified. Many times, products, claims, etc. are just thrown out without facts, figures, or other supporting data to back it up. Do you just randomly trust every video you see on the interweb? (If so, I’ve got an island to sell you. I’ll tell you where to wire the money.)

All kidding aside, the Internet is a great place to advertise, market, and connect with your audience. It’s a great way to provide information and share knowledge for the masses to see. However, it should be used as a support tool, not the only tool. We all need human interaction. It really is an essential part of life – and it is most definitely an essential part of business.

Just like Grandma’s secret recipes, each relationship, each campaign, has to physically have hands in it to truly be successful. Let SLAI be the secret to your company’s success.

Contact SLAI today to talk with a team member and get your marketing and sales plan started.

Contact SLAI About Marketing Services
admin admin
Agency , Consultant , Marketing & Sales
Social Media Marketing Alone Isn’t Enough. Why Human Interaction is Required
If You Can’t See It, Hear It, or Feel It, It Doesn’t Exist! (Thank you Dr. Suess). Why Face-To-Face Meetings Are Essential Marketing Tools in the Automotive World

Over the last several years, companies have increased their presence on Facebook, Instagram, and other social platforms with the hopes that posting witty words, eye-catching graphics, Tick-Tock clips, and You-Tube shorts will connect with their customers and boost their bottom lines. Makes sense since an estimated 4.9 billion people world-wide use social media, according to Forbes. But relying solely on social media to market your business isn’t enough.

CREATING A SUCCESSFUL MARKETING CAMPAIGN

As a leader in the automotive marketing and sales space, Scott Lewis Associates Inc. (SLAI) has seen it time and again. A young millennial or Gen Zer tells his/her grandparent that their company (usually one that’s been around for decades) needs to be on social media. So, the baby boomer owner hires a guru or two (or – gasp! a whole agency) to post on all the social sites. But the marketing efforts can’t stop when the screen goes dark.

Successfully marketing a company (or product) needs to be done holistically. While social media can and does play a big part in today’s marketing plans (tens of billions are spent on it each year!), it can’t be the only part. A company needs to identify and understand its target audience, then use an array of strategies that are tailored to best align with this specific customer group.

The team at SLAI knows the recipe for success is having a well-rounded marketing campaign. They do the research and know that email and content marketing along with more traditional methods help establish authority in the auto industry. That’s why they use all the tools in their marketing and sales arsenal, including face-to-face meetings. They understand the immense value in meeting and talking with customers face to face, and industry shows are a great place to do it.  

Scott Lewis Associates Inc. has solid, deeply rooted relationships with a vast network of industry leaders. The marketing and sales agency’s connections in the automotive and performance space allow them to cultivate and build key partnerships with long-lasting automotive customers. They then build their social media messaging on these concrete foundations.

THE SECRET RECIPE
(Human Interaction Required)

Ask anyone at SLAI and they’ll tell you that the World Wide Web is an important part of business and pretty much every campaign. The key word here, though, is part. We are bombarded with so much information that can’t be verified. Many times, products, claims, etc. are just thrown out without facts, figures, or other supporting data to back it up. Do you just randomly trust every video you see on the interweb? (If so, I’ve got an island to sell you. I’ll tell you where to wire the money.)

All kidding aside, the Internet is a great place to advertise, market, and connect with your audience. It’s a great way to provide information and share knowledge for the masses to see. However, it should be used as a support tool, not the only tool. We all need human interaction. It really is an essential part of life – and it is most definitely an essential part of business.

Just like Grandma’s secret recipes, each relationship, each campaign, has to physically have hands in it to truly be successful. Let SLAI be the secret to your company’s success.

Contact SLAI today to talk with a team member and get your marketing and sales plan started.

Contact SLAI About Marketing Services
Apr, Tue, 2024
Scott Lewis Associates, Inc. Combines Sales AND Marketing Power to Produce Winning Solutions
Create a Stellar Marketing and Sales Plan, Increase Pull-Through Rates, and Elevate Sales with the Comprehensive Sales and Marketing Team at Scott Lewis Associates, Inc

What does it take to succeed in the automotive world? The answer is integration, something the team at Scott Lewis Associates, Inc. understands and executes very well. With more than 150 years of combined experience in the aftermarket automotive industry, SLAI has a unique perspective (and advantage), offering marketing and sales efforts that work in tandem to deliver winning solutions to their clients.

Why Use a Marketing AND Sales Agency?

Over the years, manufacturers have tackled marketing in one of two ways: hire an in-house team or outsource to an agency. Hiring the people needed internally to effectively run a marketing team and execute plans is a huge undertaking (and a huge expense) in time and money. Contracting with a marketing agency can cut down on the expense a bit, but traditional marketing and ad companies only take care of the ‘front end’ work. And often times, they create elaborate campaigns and promotional materials without conveying the right message to the end consumer, or they run promotions without communicating said plans to the sales team.

SLAI is different. Their integrated technique combines a robust marketing team and savvy sales team, a powerhouse pairing that provides everything you need to amass the sales and profits you desire to win big in the marketplace.

How SLAI Saves You Money

Scott Lewis and Associates’ approach to marketing and sales centers around communication, planning, and effective execution. They start by getting to know your business, your vision, and what you have to offer. Using that information, the marketing team creates a comprehensive plan, with key benefits of each product, product line, or brand highlighted in the marketing materials with messaging that speaks directly to consumers’ wants and needs. Once a plan and supporting materials are created, SLAI’s sales team gets to work leveraging its vast network of industry leaders. Their deep connections in the automotive space allow them to cultivate and build key relationships and partnerships.

Throughout the entire creative and selling process, SLAI works with manufacturers to deliver both marketing and sales power, and their fee structure is based on that as well. They work in lockstep with their clients to ensure marketing and sales efforts produce sales (and in turn commissions). And their collaborations lead to long-time loyal customers.

Communication is Key

Communication is certainly key. It’s also where many companies falter. They (or their agency) create solid, comprehensive marketing plans and amazing pieces of literature. But when you fail to follow through and inform the sales team of your plans, it’s like making the greatest product in the world and letting it fall off the end of the conveyor belt. SLAI closes the communication gap, bringing everyone into the fold so there is no guessing what needs to be done. Everyone is on the same page about what is being promoted and how, so they can use the materials and spread the word. That integration translates to increased pull-through rates and an increase in sales and revenue.

Bottom line: the team at Scott Lewis Associate, Inc. values its manufacturing partners. They know the importance of branding and staying true to tone and voice. They understand the target audience each manufacturer is selling to, how to reach them, and how to ensure they move through the sales funnel effectively. They know that integrated marketing and sales planning leads to winning solutions, and they look forward to providing that same great service for you.

CLICK HERE to contact SLAI today.

admin admin
Marketing & Sales , News
Scott Lewis Associates, Inc. Combines Sales AND Marketing Power to Produce Winning Solutions
Create a Stellar Marketing and Sales Plan, Increase Pull-Through Rates, and Elevate Sales with the Comprehensive Sales and Marketing Team at Scott Lewis Associates, Inc

What does it take to succeed in the automotive world? The answer is integration, something the team at Scott Lewis Associates, Inc. understands and executes very well. With more than 150 years of combined experience in the aftermarket automotive industry, SLAI has a unique perspective (and advantage), offering marketing and sales efforts that work in tandem to deliver winning solutions to their clients.

Why Use a Marketing AND Sales Agency?

Over the years, manufacturers have tackled marketing in one of two ways: hire an in-house team or outsource to an agency. Hiring the people needed internally to effectively run a marketing team and execute plans is a huge undertaking (and a huge expense) in time and money. Contracting with a marketing agency can cut down on the expense a bit, but traditional marketing and ad companies only take care of the ‘front end’ work. And often times, they create elaborate campaigns and promotional materials without conveying the right message to the end consumer, or they run promotions without communicating said plans to the sales team.

SLAI is different. Their integrated technique combines a robust marketing team and savvy sales team, a powerhouse pairing that provides everything you need to amass the sales and profits you desire to win big in the marketplace.

How SLAI Saves You Money

Scott Lewis and Associates’ approach to marketing and sales centers around communication, planning, and effective execution. They start by getting to know your business, your vision, and what you have to offer. Using that information, the marketing team creates a comprehensive plan, with key benefits of each product, product line, or brand highlighted in the marketing materials with messaging that speaks directly to consumers’ wants and needs. Once a plan and supporting materials are created, SLAI’s sales team gets to work leveraging its vast network of industry leaders. Their deep connections in the automotive space allow them to cultivate and build key relationships and partnerships.

Throughout the entire creative and selling process, SLAI works with manufacturers to deliver both marketing and sales power, and their fee structure is based on that as well. They work in lockstep with their clients to ensure marketing and sales efforts produce sales (and in turn commissions). And their collaborations lead to long-time loyal customers.

Communication is Key

Communication is certainly key. It’s also where many companies falter. They (or their agency) create solid, comprehensive marketing plans and amazing pieces of literature. But when you fail to follow through and inform the sales team of your plans, it’s like making the greatest product in the world and letting it fall off the end of the conveyor belt. SLAI closes the communication gap, bringing everyone into the fold so there is no guessing what needs to be done. Everyone is on the same page about what is being promoted and how, so they can use the materials and spread the word. That integration translates to increased pull-through rates and an increase in sales and revenue.

Bottom line: the team at Scott Lewis Associate, Inc. values its manufacturing partners. They know the importance of branding and staying true to tone and voice. They understand the target audience each manufacturer is selling to, how to reach them, and how to ensure they move through the sales funnel effectively. They know that integrated marketing and sales planning leads to winning solutions, and they look forward to providing that same great service for you.

CLICK HERE to contact SLAI today.